Download The Music Industry Entrepreneur by Gayle Mcpherson in DJV, PDF
9781472525406 English 147252540X The Music Industry Entrepreneur features case-study analyses of the music industry environment and examines the value of the entrepreneur within it., The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not an easy territory to navigate or get a handle on. Music Entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Sectors examined include: The value of the music industries Recorded music Live events Branding in music Artist management Digital distribution, The music industry now hinges on entrepreneurship; the recent rapid convergence of media and the transitioning music-business environment have moved the focus from large organizations to independent companies and individual entrepreneurs. Positions tend not to get advertised in the business and practically everyone begins on their own: forming a band; starting a record label; running events; or building a website. But it's not an easy business to get a handle on.Including expert contributors from across the industry, Music Entrepreneurship features an analysis of the music industry and the value of the entrepreneur within it, through a series of focused chapters and case studies highlighting practice examples and offering practical help to the reader trying to navigate the business.The six case studies included are:Recorded musicLive entertainmentMusic publishingArts managementDigital media Music Entrepreneurship shows the need for people aspiring to work in the industry to hone their entrepreneurial skills, demonstrating the value of entrepreneurial activity in a range of territories, sectors, and at different levels from the local to the global.
9781472525406 English 147252540X The Music Industry Entrepreneur features case-study analyses of the music industry environment and examines the value of the entrepreneur within it., The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not an easy territory to navigate or get a handle on. Music Entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Sectors examined include: The value of the music industries Recorded music Live events Branding in music Artist management Digital distribution, The music industry now hinges on entrepreneurship; the recent rapid convergence of media and the transitioning music-business environment have moved the focus from large organizations to independent companies and individual entrepreneurs. Positions tend not to get advertised in the business and practically everyone begins on their own: forming a band; starting a record label; running events; or building a website. But it's not an easy business to get a handle on.Including expert contributors from across the industry, Music Entrepreneurship features an analysis of the music industry and the value of the entrepreneur within it, through a series of focused chapters and case studies highlighting practice examples and offering practical help to the reader trying to navigate the business.The six case studies included are:Recorded musicLive entertainmentMusic publishingArts managementDigital media Music Entrepreneurship shows the need for people aspiring to work in the industry to hone their entrepreneurial skills, demonstrating the value of entrepreneurial activity in a range of territories, sectors, and at different levels from the local to the global.