Read ebook Marty Neumeier - Voices That Matter: Marty Neumeier's Innovation Workshop : Brand Strategy + Design Thinking = Transformation DJV, MOBI, DOC
9780321636935 0321636937 BRAND STRATEGY + DESIGN THINKING = NONSTOP INNOVATION In this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling "whiteboard" books-THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY-to give you the tools you'll need to thrive in the new economy. Using memorable principles and simple exercises, he'll lead you and your team on a lively journey from traditional business thinking to "designful" thinking. You'll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation. What you'll learn: - Why the old business rules no longer apply - How to beat the twin foes of speed and clutter - The modern definition of "brand" - How brands create barriers to competition - Why "charismatic" brands are more valuable - The three questions that can focus any company - How to find and harness your "onliness" - Why innovation depends on design thinking - How "making" improves "knowing" and "doing" - How everyone in the company can be a designer - The modern definition of "design" - Why you need to spend time in the "dragon gap" - The qualities that make for good design - How to move design up the ladder of leverage - How design can solve "wicked problems" - Why shareholder value starts with vision - How to activate the "corporate drivetrain" - How to use stories to shape company success - How a "metateam" can begin to connect silos - Why every company needs a CBO - The 16 levers that can jumpstart innovation What you'll get: DVD with 45 minutes of content and exercises--enough activities for a one-day workshop! Downloadable materials, including printable exercise sheets and supplementary content iPod version of video Marty Neumeier's INNOVATION WORKSHOP is a recent recipient of a BronzeTelly Award. This is a video DVD. Run time: 47 minutes Languages: English Closed Captioned in English, Marty Neumeier brings his branding and design expertise to the screen--showing companies how to build a culture of nonstop innovation Marty Neumeier uses his whiteboard style teaching in this video that brings together all three of his bestselling books. Marty sets companies on the path to nonstop innovation through teaching the modern definitions of brand and design--and how to structure a company to take advantage of them. Contains 45 minutes of exercises and material--enough activities for a half-day workshop! In this DVD-ROM video, brand guru Marty Neumeier presents concepts from his three bestselling 'whiteboard' books, THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY, to give viewers the tools needed to thrive in the new economy. Using memorable principles and simple exercises, Marty leads the viewer through a lively journey from traditional business thinking to 'designful' thinking in order to transform their company into a powerhouse of nonstop innovation. In this DVD Marty covers: Why the old business rules no longer apply; How to beat the twin foes of speed and clutter; The modern definition of br∧ How brands create barriers to competition; Why charismatic brands are more valuab≤ How to find and harness a company's 'onliness:' Why innovation depends on design thinking; How 'making' improves 'knowing' and 'doing;' How everyone in the company can be a designer; The modern definition of design; How to move design up the ladder of levera≥ How to use stories to shape company success; The 16 levers that can jumpstart innovation; and much more. The DVD contains: 45 minutes of content and exercises--enough activities for a half-day workshop; PDFs of exercise sheets and supplementary content.
9780321636935 0321636937 BRAND STRATEGY + DESIGN THINKING = NONSTOP INNOVATION In this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling "whiteboard" books-THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY-to give you the tools you'll need to thrive in the new economy. Using memorable principles and simple exercises, he'll lead you and your team on a lively journey from traditional business thinking to "designful" thinking. You'll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation. What you'll learn: - Why the old business rules no longer apply - How to beat the twin foes of speed and clutter - The modern definition of "brand" - How brands create barriers to competition - Why "charismatic" brands are more valuable - The three questions that can focus any company - How to find and harness your "onliness" - Why innovation depends on design thinking - How "making" improves "knowing" and "doing" - How everyone in the company can be a designer - The modern definition of "design" - Why you need to spend time in the "dragon gap" - The qualities that make for good design - How to move design up the ladder of leverage - How design can solve "wicked problems" - Why shareholder value starts with vision - How to activate the "corporate drivetrain" - How to use stories to shape company success - How a "metateam" can begin to connect silos - Why every company needs a CBO - The 16 levers that can jumpstart innovation What you'll get: DVD with 45 minutes of content and exercises--enough activities for a one-day workshop! Downloadable materials, including printable exercise sheets and supplementary content iPod version of video Marty Neumeier's INNOVATION WORKSHOP is a recent recipient of a BronzeTelly Award. This is a video DVD. Run time: 47 minutes Languages: English Closed Captioned in English, Marty Neumeier brings his branding and design expertise to the screen--showing companies how to build a culture of nonstop innovation Marty Neumeier uses his whiteboard style teaching in this video that brings together all three of his bestselling books. Marty sets companies on the path to nonstop innovation through teaching the modern definitions of brand and design--and how to structure a company to take advantage of them. Contains 45 minutes of exercises and material--enough activities for a half-day workshop! In this DVD-ROM video, brand guru Marty Neumeier presents concepts from his three bestselling 'whiteboard' books, THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY, to give viewers the tools needed to thrive in the new economy. Using memorable principles and simple exercises, Marty leads the viewer through a lively journey from traditional business thinking to 'designful' thinking in order to transform their company into a powerhouse of nonstop innovation. In this DVD Marty covers: Why the old business rules no longer apply; How to beat the twin foes of speed and clutter; The modern definition of br∧ How brands create barriers to competition; Why charismatic brands are more valuab≤ How to find and harness a company's 'onliness:' Why innovation depends on design thinking; How 'making' improves 'knowing' and 'doing;' How everyone in the company can be a designer; The modern definition of design; How to move design up the ladder of levera≥ How to use stories to shape company success; The 16 levers that can jumpstart innovation; and much more. The DVD contains: 45 minutes of content and exercises--enough activities for a half-day workshop; PDFs of exercise sheets and supplementary content.